What questions for games do publishers always ask?
07 Nov 2016
In a market of two millions apps, the work of a publisher is not easy. They have to look for what’s really good to invest their money, and it is usually what stands out. How do devs know what publishers think as something remarkable. Well, they have 4 questions for games to know if those are good or not, here they are:
Questions for games 1: Can this mobile game make money?
It’s common that a publisher rejects a game that doesn’t seem to have much earning potential. So developers could benefit from thinking what is the earning potential of their games. Regarding this, there are two types of games: paid games and free-to-play games.
The first kind brings no troubles. You only need to know the price and a estimated number of sales to guess the potential it has. It’s different with free-to-play games. They involve assumptions about conversion, player lifetime value or average spend. To not guess too much, publishers look to existing models of monetization. They prefer to trust those than uniques or untested models.
What publishers expect from developers is to understand their target audience. There are no way of knowing who will finaly buy or download your game. However, there are two effective exercises that can help you posicionate your game on the market.
First you have to compare against similar games. Look at three to five titles in the same genre evaluate how their players behave. E.g.: what do they complain about? what other games do they download? After that, the second thing is to create a positioning statement using that information. That should outline the game’s audience, benefits and difference from other simialr games. This makes it clear for both publishers and developers where the game is located in the market.
Questions for games 3: Is the game fun?
Most publishers do care about fun, although they seem to care a lot more about money and marketing. Still, the publishers are more specific about what “fun” means than developers. A common way to measure fun is by a game’s stickiness. When they can’t let go a game after playing it for the first time. What publishers also look for is games that can capture the attention of a wide set of players even when they appeal to a niche.
Questions for games 4: Is it an overall fit?
The word “fit” can mean a lot of things. In the publishers’ case fit applies to the platform and the publisher itself. Platform fit can have a huge impact on the player experience. A game’s design should fit perfectly with how users interact with it on their devices. Also the platform should fit the publisher. With a little research, developers can know if the publisher is interested on the platform they want or not.
Remember that you have to look at your game on a commercial way. These 4 questions for games can help you do that. To succeed in the mobile game arena it takes both creativity and good business sense. We hope these questions for games are useful for you and that you use them. If you have any doubt, please comment below!