Uncategorized


The In-Game Advertising Report

07

Jun 2016

The In-Game Advertising Report

Hey everyone! We have received the last Unity report about in-game advertising, where they analyse to developers and users opinion about different advertising formats, as well as which are the most cost-effective and the favourite one. In-game Advertising Here are the most interesting facts: In-game advertising moves nine billions a year and it’s one of the economic pillars of development companies and one of the main lines...

Read more


30

May 2016

New Android version: API improvements

Hey everyone and welcome to our blog! We have already written to you in other articles about Android N or new types of Android games publicity, but today, we want you to know that Android Pay is being updated. Expecially, we will remark the improvements of API system in this post. What is API? API, the acronym for “Application Programming Interface”, it’s no more than...

Read more


The best on the app stores of 2016

02

May 2016

The best on the app stores of 2016

There have passed four months of the year, and this 2016 is giving its first impressions of what the whole year will be on the app stores. We are talking about de Q1 report of SensorTower, a web specialized on app stores tracking. Specicly, in this report they detail the best on the app stores of iOS and Android, App Store and Google Play. We...

Read more


How to make a perfect game rating dialogue

25

Apr 2016

How to make a perfect game rating dialogue

Those little yellow stars may not need much space next to the app icon, but the app store ratings are an important piece of the user acquisition. For example, a high star game rating can be a determinant point for users to download a game. Also, better game rating improves game’s ranking in app store search. An in-game pop up to rate the game is...

Read more


Video games marketing: 5 free options

18

Apr 2016

Video games marketing: 5 free options

Once developers, both AAA and indie, finish their games, discoverability becomes more difficult. There are well-known and usually successful strategies to get more people to play a mobile game, such as investing in advertising. Everybody knows that a great discovery option is to get your game featured in an app store, but the odds for that are pretty low. So beyond posting the game on...

Read more


Mobile game genres to watch in 2016

04

Apr 2016

Mobile game genres to watch in 2016

Hello everyone! This year, the industry of mobile games will turn eight years old, and like other industries, it may seem that they’re running out of innovation. Althought the same top games are occupying the charts for years, we can see that mobile gaming is changing in other ways. These ways can be emerging marketing strategies or new monetization tactics. Today, we are talking about...

Read more


Engagement or social media, what to do first on a game

21

Mar 2016

Engagement or social media, what to do first on a game

Nowadays, social media components are in almost every mobile game on the market. Sometimes it’s not a built-in component, but players are often encouraged to compete or collaborate with friends and family through, for example, Apple’s Game Center or share clips of gameplay on Twitter. Apparently, there is more social interaction when the game is more successful. But the question is, what comes first, the...

Read more


Virtual reality: Technology or experience

14

Mar 2016

Virtual reality: Technology or experience

Today in MolaGames, we will speak of the virtual reality and the experiences that it offers, the technology it uses, and the main attraction it has. Virtual reality has become the main protagonist of the MWC which was celebrated in Barcelona, Spain. Big Brands are introducing more and more services and opportunities in this context.  In this context, we must indicate that the virtual reality is not...

Read more


Soft launch, how to manage it for a free-to-play game

15

Feb 2016

Soft launch, how to manage it for a free-to-play game

You are putting too many features in your soft launch. Don’t worry, everyone else is too. But by doing so you are wasting time, spending money you don’t need to and risking the long-term future of your game. Here is why. What is the point of a soft launch? A soft launch exists to answer one question: Is this game good enough for a marketed launch?...

Read more


Climbs a pyramid like nothing

08

Feb 2016

Climbs a pyramid like nothing

Surely you have already heard about him and certainly you have seen his adventures. We are talking about the young German Andrej Ciesielski, who, despite it’s forbidden and can even be punished with prison, dared to climb the Great pyramid of Giza. This young boy didn’t just climb the pyramid but he posted the video on Youtube. The young German has maked a name for...

Read more



Page 4 of 512345